Indian cloud telephony firm Exotel has forayed into Southeast Asian markets, including Singapore, Malaysia and Indonesia, with an initial investment of $10 million over the next two years.
The Bangalore-based service provider is primarily targeting the tech-enabled service industry, which can benefit mainly with their developer-first approach. It is aimed at helping businesses talk to their customers with accountability, tracking and privacy intact, the company said.
Singapore will be Exotel’s headquarters for its Southeast Asia operations.
Shivakumar Ganesan, co-founder and CEO, Exotel, said: “We are going to be adopting a developer-first approach globally. As a behind-the-scenes ecosystem enabler, we will also support early-stage start-ups by offering them Exotel for free.”